The use of radio advertising campaigns depend seen on the type of radio media used. In this era of technological advancement, use of r / c is becoming much simpler. Commercial radio stations can be accessed over the Internet, as well as on mobiles, iPods, FM receivers, and traditional radio players. This improved accessibility makes a wider scope of audience plus much more extensive coverage. If you use radio ads, a marketer can reach a large number of people, with unbelievable ease. It has been established that radio advertising is an effective method to create awareness on products while increasing sales conversion rate.